Food & Beverage Production
Product Design, Development & Marketing
Multi-Year Extended Producer Contract
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New Product Lines
Images display Bram's work for Long Island Brand Beverage (LIBB) in all segments of the Food & Beverage Vertical including "Before & After" examples of how he elevated the brand.
LIBB originally hired Bram to quickly revamp the packaging design prior to the national roll out of their first product line of flavored iced tea soft drinks to ensure the brand was properly positioned in consumer minds as the Top Shelf of Ready-To-Drink Teas (RTD) as the drink of choice for those who live or relate to the Hampton‘s lifestyle without excluding the general consumer base that enjoy RTD products.
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The results were successful and the strategy to establish the brand’s perceived high value from the moment it hit store shelves to drive demand, rapidly acquire market share, and justify the higher retail price point needed to generate the revenues required to reach sustainability in a very turbulent, competitive and costly vertical turned a one-off project into a multi-year product development project for Bram.
He continued elevating the design, branding, marketing, and advertising over five generations of product development, along with the addition of line extensions.
Bram’s production and design skills helped LIBB establish enough market share to go beyond sustaining their core customer base to begin product development for exponential growth by entering the vertical’s larger and more lucrative segments with Brand Extensions designed by Bram to capture market share in the Hydration, Functional and Alcoholic segments with such LIBB products as Aloe Water, Energy & Cannabinoid Hybrid Drinks, as well as, Premium Crafted Adult Beverages and Ready-To-Pour Cocktails & Spirits.
Marketing & Advertising Samples
Road Show Signage
Vehicle Wraps
Product Development
Adult Beverages
Before & After Comparisons
Retouching & Enhancement
Photoshop Post-Production
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Product Design
RTD Label Production (Gen5)
