Artist Development Case Study
Rebrand & Release
Consulting, Planning & Production
When Mary Fahl, former lead singer of The October Project, contacted Bram to help plan and promote her upcoming 2022 Summer release, it was an early sign Live Music & Touring survived the brutal beatdown Covid brought upon the A&E Vertical.
After the passing of her sister and unable to tour during the COVID lockdown, she found solace in the darkest of days reimagining her favorite songs by her greatest inspirations lifting herself from depression with every note she meticulously recorded.
With a sonically beautiful record in hand, Mary knew she faced a series of challenges blocking her path to a successful release and turned to Bram for his expertise, experience and guidance to overcome the obstacles.
Problems
01
Reactivate an already thinning “Older-Age” fanbase post-Covid
02
Find, attract and engage new and younger Chamber-Pop fans
03
Recoup album production costs via record sales
04
Assure ticket sales satiate needs of established venue network to secure profitable tour
Solutions
01
Rebrand website and socials with a fresh exciting new look
02
Craft custom touchpoints to effectively target existing and new audiences
03
Provide exclusive up-sells to super-fans willing to spend more via modern integrated ecommerce store
04
Produce and disseminate meaningful, consistent, engaging social content that elicits a call-to-action
05
Leverage press and luminaries to spread awareness via word-of-mouth campaigns
06
Utilize legitimate paid promotions to drive streaming consumption, physical media sales, and advance live show ticketing
Brand Development
Before & After
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After
Music Video Thumbnail
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YouTube Art Track Title Card
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Behind The Scenes Video Thumbnail
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Blog Post Feature Image
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Music Video Title Card
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After
Social Media Post
Geotargeted FB Boost Post
Reels | Tour Promos | BTS
Social Media Content
Video Production
